현대자동차,마케팅전략,현대차,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 등록
현대자동차,마케팅전략,현대차,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
현대자동차,마케팅전략,현대차,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
Global Business Today
Hyundai Motor Company
Table of Contents
Ⅰ. Introduction
1. Corporate History
2. Corporate Philosophy
3. Global R&D Network
4. Manufacturing
5. Global Sales Network
Ⅱ. Analysis of Global Automobile market environment
1. Capacity of Global Automobile market
2. Automotive industry crisis (2008-2010)
3. Perspective change of the automobile consumers
Ⅲ. Hyundai Motor Company (HMC)’s global business strategy
1. US
1). Analysis of current US automobile i...Global Business Today
Hyundai Motor Company
Table of Contents
Ⅰ. Introduction
1. Corporate History
2. Corporate Philosophy
3. Global R&D Network
4. Manufacturing
5. Global Sales Network
Ⅱ. Analysis of Global Automobile market environment
1. Capacity of Global Automobile market
2. Automotive industry crisis (2008-2010)
3. Perspective change of the automobile consumers
Ⅲ. Hyundai Motor Company (HMC)’s global business strategy
1. US
1). Analysis of current US automobile industry
2). Backgrounds of entry
3). Benefits of Alabama
4). Facilities in US
5). Strategy
6). Sale
2. Europe
1). Analysis of current Europe automobile industry
2). Backgrounds of Entry
3). Market Share
4). Benefits of Turkey and Czech Republic Plant
5). Localization Strategy
3. Asia
1). China
(1). Analysis of current China’s automobile industry
(2). Backgrounds of entry
(3). Automotive industrial policy
(4). Benefits and costs of Joint-Venture
(5). Dunning`s eclectic paradigm
2). India
(1). Analysis of current India’s automobile industry
(2). Background of Entry
(3). Automotive industrial policy
(4). Reason & Benefits of wholly owned subsidiary
(5). Localization Strategy
Ⅳ. Business Ethics: Corporate Social Responsibility (CSR)
1. CSR: Recent Activities
Ⅴ. Overall performance & statistical figures
Ⅵ. Conclusion
Ⅰ. Introduction
Hyundai Motor Company (HMC) is a South Korean multinational automaker headquartered in Seoul. The firm was founded in 1967 and along with acquisition of Kia Motors; together they comprised the Hyundai Motor Group. They became the world’s fourth largest automobile manufacturer in the world based on annual vehicle sales in 2010 after Toyota, GM, and Volkswagen. In 2008 Hyundai ranked as the eighth largest automaker. Moreover in 2010, Hyundai sold over 3.6 million vehicles worldwide. As of 2011, the company became the fastest growing automaker for two years in a row. Hyundai operates the world’s largest integrated automobile manufacturing facility in Ulsan. The Ulsan plant is capable of producing 1.6 million units annually. The company is now selling vehicles in 193 countries and has various production, sales and service base all over the world.
Corporate History
1967
Founding of the Hyundai Motor Company
2004
Establishment of joint venture commercial vehicle production facility in China
Hyundai Motor’s three biggest overseas manufacturing plants in India, China, and Turkey set new monthly production records
1968
Mass production of Cortina
2005
Hyundai Motor enters the Top 100 Global Brands list
Completion of Hyundai Motor Manufacturing Alabama
1976-1989
Export of 6 Ponys to Ecuador
Launch of Korea’s first automobile Pony
Establishment of Hyundai Motor Canada, Inc.
Establishment of Hyundai Motor America, Inc
First-time export to the US with Excel
2006
Hyundai-Kia Automotive Group becomes world’s six largest automaker
Groundbreaking for second plant in China
[문서정보]
문서분량 : 24 Page
파일종류 : DOCX 파일
자료제목 :
파일이름 : 현대자동차,마케팅전략,현대차,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.docx
키워드 : 현대자동차,마케팅전략,현대차,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영
[추천자료]
- 스타일난다의 마케팅 전략 제언
- 구글 Google 기업소개와 SWOT분석및 구글 경영전략 분석과 구글 새로운 전략제언및 나의견해
- 스타벅스,스타벅스판매전략,스타벅스코리아,스타벅스중국,스타벅스일본,스타벅스해외진출전략,스타벅스사업소개,스타벅스중국내수시장,스타벅스해외진출현황,스타벅스마케팅
- 휴롬 Hurom 기업분석과 SWOT분석및 휴롬 중국시장진출 마케팅전략 분석과 나의의견 보고서
- 연세대학교 경제대학원 학업계획서
댓글 없음:
댓글 쓰기