gnc 보고서
gnc
gnc
Contents
Introduction
History
Why we chose GNC?
4P MIX
SWOT Analysis
Vision
GNC Introduction
History ? Turning Point #1
History ? Turning Point #2
Why we chose GNC
4P mix
Product
Price
Place
Promotion
4P mix
Product
Price
Place
Promotion
4P mix
Product
Price
Place
Promotion
Afghanistan
Aruba
Australia
Bahamas
Bahrain
Bangladesh
Bolivia
Brazil
Brunei
Darussalam
Bulgaria
Canada
Cayman Islands
Chile
Costa Rica
Cyprus
Dominican
Republic Ecuador
El Salvador
Finland
Ghana
Guam
Guatemala
Honduras
Hong Kong
India
Indonesia
Iran (Islamic Republic Of)
Ireland
Israel
Japan
Kuwait
Lebanon
Malaysia
Mexico
Mongolia
Nigeria
Oman
Pakistan
Panama
Paraguay
Peru
Philippines
Portugal
Puerto Rico
Qatar
Saudi Arabia
Singapore
South Korea
Spain
Taiwan
Thailand
Trinidad And Tobago
Turkey
Ukraine
United Arab Emirates
United States
Venezuela
Vietnam
4P mix
Product
Price
Place
Promotion
SWOT Analysis
S
S
W
o
T
Subdivision & Specialization
Strict Quality Test
Company’s reputation
Limitation of franchise
Regulation
opportunity to enter developing countries
New Competitors
Different cultural ways of host country
Increasing customer expectation
Vision
1. Way to enhance GNC
2. Potential Market
GNC’s own set of standards ? evaluation of their product by other institutions such as FDA
People in developing countries more conscious of their rates of obesity and related rising health problems.
Vision
Further management strategy
Getting more women into GNC stores by understanding the need to balance the company`s male and female customers
(1)Targets women customers
Vision
“People tend to take better care of themselves when there are tough economic conditions”
“Economy-conscious consumers concerned with avoiding illness, and thus avoiding sick days, turn to supplements to maintain good health”
GNC can use the global atmosphere by considering people’s psychology.
Further management strategy
(2) Use the global atmosphere
Thank You
_NOTES_1_
12
_NOTES_2_
13
_NOTES_3_
14
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